meneame.net: what users like to read but advertisers try to avoid

Let's talk about a very popular Spanish site called meneame.net. It provides (thanks to active users) a variety of information that people consider interesting and it attracts loads of visitors every day either posting, commenting, voting or just reading. This fact means that there is a huge user base and for a business model it can be a very reach feature to be exploited.

These kind of sites are a paradise for those advertisers who want to be seen and want create awareness of their products. Meneame face several competitors such as Barrapunto or Yonkis and may be, in some way, Google news. The three of them enjoy a lot of traffic but they have different offerings and therefore different kind of visitors. Barrapunto attracts more techies so it is probably a good place to advertise gadgets or technology-related services and products and they probably make good money out of it. Yonkis offer general nasty content and curiosities and therefore their model suggests better opportunities of marketing for sex shops and sex-related offerings, probably at a good CPC (Cost Per Click).
But what can we meneame offer? described as a social content tool, we have to take into account that social content range from science to politics including technology or accident and crime reports, very diversified for an advertiser? However, in a way meneame shows the trends of internet users, so being visualized threre, getting attention from this public is very juicy for popular brands.

But here we have an issue, a factor that may stop marketers from advertising in meneame is the name of the web page itself. Meneame has sexual connotations and therefore brands don't want their name nearby. Change the webpage name and distort its identity all of a sudden? let sex-shops ads to alienate their audience? do not seem to be a good solution... to be continued