sábado, 24 de enero de 2009

meneame.net: some thoughts about a business model

(continues)...
Now let's think about who can profit from the huge traffic generated by meneame, indirectly advertisers do when they get attention through the pages references in the fron page of meneame.. so who sees directly affected their profits through this phenomenon? newspapers for instance.

Newspapers see peaks in their visits and more page refreshes when they figure in the front page of meneame, therefore they profit out of it by a subsequent rise of clicks or views over advertisements in these pages. Why not try to arrange an agreement which stablish a share of the benefits between these parties (meneame and the owners of pages linked in the front page)? it is fair that if meneame contributes to their earnings, meneame gets rewarded somehow. A proposal would be: select a list among the most frequently posted in meneame's front page (the criteria for the selection must point to the ones that get greater impact in their revenues by succeeding in meneame), and negociate with them a share of the revenues caused by the peaks that are due to meneame webpage contribution. If meneame was not there the other parties would not get so much attention. But in the long run substitutes would appear, so there is a threat that clons became substitutes and then the previous proposal becomes weak.

In case other parties didn't accept the agreement of sharing revenues under any conditions.. as an extreme measure, Ricardo (meneame's main creator) could bring a better substitute than the current clones by making use of their knowledge and experience to position as the new meneame, and model it to be better off regarding the economic point of view (more attractive name for advertisers for example).

No hay comentarios:

Publicar un comentario